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Marriage is an institution that most Indians have tremendous faith in.Call it acclimating to the Indian single life after coming of age in the West, where India is often seen as a country of arranged marriages and impenetrable glass ceilings.If there’s truth to caricature, then call my joining the online matrimony network a modern-day leap onto a bandwagon of millennia-old social custom.A handful of entrepreneurs has realised that in the business of love, India could be where the proverbial rainbow touches the ground.
There is no data on the online dating business in India , but globally, it is worth billion (Rs 22,184 crore).They thought that the days where they had to spend hours on matrimonial sites to find a perfect match for their sons and daughters were gone. How can they defy tradition without using hookup apps on which they explore, express, experiment and live the scandalous vagaries of youth? There are many other avenues for India’s singl-ish, young-ish and skittish to socialise, fraternitise, sexualize and even franchise.